With more and more people spending time online, it’s quite evident that conventional advertising mediums are taking the back seat. Just the simple use of the right techniques and tools and nothing can stop you from making online videos that work for you. Such videos will not just help with business promotion online but will also convert into more traffic resulting in more sales.
But have you ever wondered what makes a good video? What is it that keeps the viewers tied up?
Video Marketing Aids in Conversion Rates’ Boost
Video marketing should be viewed as a long-term investment. High-quality videos, particularly those used on landing pages, can boost conversions by up to 80%. Viewers’ buying behavior is influenced by compelling presenters in videos, and they are eventually converted into leads.
Videos are one of the most effective selling tools because they help to convey the right emotions. They also serve as built-in testimonials or tutorials, depending on the business’s marketing strategy.
Video Marketing and Email Marketing Goes Hand in Hand
Our inboxes are inundated with emails these days, but we rarely have time to read them all. That is the crux of the matter. Because of the limited time viewers have in their hands, getting someone to open an email is difficult.
Simply including the term “video” in the subject line of your email will boost its effectiveness. This will reduce the number of people who unsubscribe and increase the number of people who open their emails. Emails with videos can increase click-through rates by 200 to 300 percent. Isn’t this some mind-blowing video marketing data?
However, there is no denying that watching a video is far more convenient than sitting and reading text. This is especially useful in situations where you need to show how to use a product like a seismic sensor. Business video marketing can, of course, be costly. For instance, seismic sensor price could go anywhere from $3000 to $20000.
As a result, it’s critical to think outside the box. You have the option of using software that produces high-quality videos while lowering production costs. Professional videos will always generate leads if they are created to win business.
Video Marketing Aids Businesses in Offering What Customers Need
People nowadays prefer video content over anything else. In other words, video marketing has taken center stage. Also, social images, emails, blog posts, newsletters, downloadable content, and social videos have been pushed to the sidelines.
When customers are shopping for something, they use a variety of methods to research their options. Visiting the company or product’s official website, using search engines, watching videos, and going through review sites are some of the most effective techniques in this niche.
Good quality, informative, and appealing videos can easily be incorporated into all of these spots – giving brands a better chance of persuading their customers.
Search Engines Love Videos
Video marketing can help a site’s ranking on search engine result pages significantly. The amount of time visitors spend on your site page after finding it through a Google search has a significant impact on its ranking.
Videos are a fantastic way to increase this metric’s value. Given that the average online user spends 88 percent more time on a video-rich site than on a non-video-rich site, video-rich sites have a higher dwell time than non-video-rich sites.
Google uses dwell time for ranking websites. The ones with longer dwell times will rank higher on the SERPs. Not only Google but YouTube has become a popular search engine.
As a result, uploading your video to YouTube along with your website will increase your chances of appearing in online search results. Plus, there’s more. Using social media to promote your video will increase your chances of being discovered.
Videos Help in Branding and Building Customer Trust
Video marketing is an excellent way to give your brand and company a personality. This makes it easier for businesses to connect with viewers and gain their trust. The more videos you have on your site for educating and informing customers, the more you’ll be able to build customer trust on that foundation. Remember that trust leads to sales!
Video marketing of high quality creates a more engaging, holistic, and personal connection than any other marketing medium. Behind-the-scenes videos and employee interview footage, for example, are excellent ways to convey your brand’s personality.
Such videos aid in increasing engagement and establishing a connection between potential customers and a company.
Videos and Marketing Statistics Complement Each Other
One of the best aspects of video marketing is that it can supplement your existing marketing data. For example, if you write weekly blogs, you can easily convert them to video format right now.
Useful how-to blogs can easily be converted into how-to videos, providing viewers with yet another way to be drawn to a company.
Video marketing is gaining popularity at a rapid rate, with a wide range of potential outcomes. In this field, your imagination is the only thing that can limit you. The possibilities in this field are endless, ranging from using Facebook live to producing high-quality how-to videos.
Because video marketing is no longer just for big brands, it is likely to be the secret ingredient for businesses of all sizes and types.