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Today, most marketers are actively investing in SEO, which indicates that improving search engine optimization and growing organic traffic is essential for their marketing strategy. If you share the same thoughts, you must build a strong foundation for your SEO by choosing the best content management system. 

Wondering what content management is? Well, CMS is the software that helps manage, create, and modify the content on the website without any special technical knowledge. Content management systems are a blessing for users who aren’t familiar with coding. Instead of designing your system for storing photos, making web pages, and other activities, the content management system takes care of it all for you, allowing you to concentrate on the other significant features of the website.

So, that was about what CMS is. Now, look at some of the best CMS tools for SEO and how they can help you.

HubSpot CMS Hub 

CMS Hub is a sophisticated SEO link-building company that optimizes websites for small, medium, and large businesses. It includes auto-generated ideas for optimizing your content, sophisticated analytics, various features to speed up your site in addition to blogging facilities, responsive themes, built-in SSL certification, and an auto-generated sitemap. 

CMS Hub allows you to adjust the on-page SEO features of a single page or post and assists you by providing SEO suggestions as you write. 

For instance, suggestions will encourage you to include a Meta description and two subtopics and include the long-tail keyword in the title. Also, track the individual posts and pages after they are published.

Finally, this CMS has several built-in capabilities to ensure that your website loads quickly. All included a worldwide CDN, picture compression and optimization, minified JavaScript, merged CSS files, and page caching.

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WordPress

WordPress began as an open-source blogging platform, but owing to hundreds of themes and plugins, you can use it for e-commerce and other types of websites, such as travel booking sites. WordPress is among the most popular CMS tools, powering approximately 41.2 percent of all websites. Millions of users select it for a reason, and SEO is undoubtedly one of them.

The WordPress CMS may also be useful to produce an SEO-friendly site, which one would expect given that it powers over 40% of all websites. In addition to titles, image alt-text, meta descriptions, headings, and custom URLs, WordPress allows you to add titles, image alt-text, meta descriptions, headings, and custom URLs to your posts and pages.

You may also go through the official WordPress directory and other third-party markets to create your site with a bigger range of responsive themes. If you want even more control over the design of your site on multiple devices, you may choose a solution like the free Elementor Page Builder, which includes mobile editing.

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Squarespace

Squarespace accounts for 1.6 percent of all websites. It’s quite popular among artists, bloggers, and creative enterprises. According to the Squarespace SEO guide, they have a simple architecture, and all you need to worry about is content. When you activate an SSL certificate in one click, they take care of things like robots.txt files, sitemaps, and 301 redirects.

A simple editor for on-page SEO allows you to design your page block by blocking and altering URLs, meta descriptions, and other meta tags. Another benefit of Squarespace is that it will enable you to convert your website to AMP, making it significantly lighter and mobile-friendly. Although AMP is a dubious technology, especially since Google has taken away its ranking benefits, you can opt for it.

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Shopify

Shopify is the second most popular CMS after WordPress, with 3.4 percent of websites using it. It’s perfect for small-scale e-commerce sites, but Hasbro, Penguin, and Heinz are among the company’s users. According to the Shopify SEO guide, you have to improve the shop navigation, utilize descriptive file names for photos, and write descriptive anchors for internal links.

Many parts of SEO are taken care of for you automatically. For example, your product information gets schema mark-up, on-page components obtain suitable tags, layouts become responsive, SSL certificates come by default, and a sitemap and robots.txt file are present in it. Shopify creates an unending number of dynamic URLs, a typical issue. Indeed, depending on how you find it, each page will have a variety of URLs. But this isn’t a problem because the platform also sets canonical URLs, so the search engine isn’t confused.

Wix

Last but not least, Wix assists you in optimizing your website for search engines using its more than 500 customizable templates. You may use it to edit page titles, Meta descriptions, headers, URL slugs, and image alt attributes, build a robots.txt file, and set up canonical tags. In addition, the wizard will create a sitemap and submit it to Google and let you use the drag-and-drop editor to create pages and menus. Both the builder interface and website structures are simple and easy to navigate. You can set up 301 redirects or even group redirects with responsive themes and a default SSL certificate.

Wrapping Up

A content management system with the appropriate features and extensions may assist you in developing and optimizing your website or online shop for both visitors and search engines. This is an essential step in increasing the online presence of your company. Investing in a platform that complements your SEO strategy can help you increase organic traffic and improve your SERP presence.

Reference links:

https://blog.hubspot.com/website/best-cms-for-seo

https://www.link-assistant.com/news/best-cms-for-seo.html