Ranking in the SERPs matters for all eCommerce businesses. To be able to rank, they must effectively compete with other eCommerce websites that have been ranking for longer. eCommerce businesses should focus on ranking in the search engines and taking advantage of their existing rankings when it comes to marketing and advertising campaigns. But the question is HOW? How to improve the ranking? Well, here are some of the methods that can help you out.
Why Does Ranking in the SERPs Matter for eCommerce Businesses?
Ranking in the SERPs is important for SEO purposes and eCommerce businesses. Many companies start their eCommerce business off with a focus on social media. However, they need to be able to rank to make it profitable. They need a high ranking for their website name and the keywords that represent their products. This is why many companies put a lot of effort into SEO and content marketing strategies, even by hiring professionals from SEO Perth Agency – these are the two ways that can help them rank well in SERPs and drive traffic to their website.
Ways to Get Your eCommerce Website to Rank in the SERPs
The importance and prevalence of online shopping have increased exponentially in recent years, and the number of websites trying to take advantage of it. Ranking on search engines is imperative for any business trying to generate revenue from this channel. Here are some methods that can help your eCommerce website rank in the SERPs.
Optimize Your Product Pages
This is one of the most important SEO strategies you can implement for your website. If you are still not ranking for your target keywords, here are a few ways to improve your product pages and get significant results.
1. Optimize Images.
2. Optimize Product Descriptions, Titles, And Keywords.
3. Improve The User Experience Of A Product Page.
4. Optimize Your Navigation Menus With Keywords.
Product pages are the backbone of an eCommerce website. They’re where consumers decide whether they’ll be purchasing your product or not. To get your product pages ranked in Google and other search engines, you need to optimize them in a few ways.
First, you must have a well-structured title and meta description as this will make it easier for consumers to find what they’re looking for when searching on Google.
Second, products must be easy to find on the page because consumers won’t be searching for specific products if they don’t know what keywords or topics you sell on your site.
Thirdly, you must have images of your product and similar items so that consumers can see how the product looks in their hands when deciding whether or not to purchase.
Remember, users nowadays don’t like reading long descriptions on the landing page. For this, simply use an online summary generator that can summarize your text and you can easily describe the concept in little words.
Modify Your Site’s Hierarchy
eCommerce websites have a lot of content on their site. To rank higher in the search engine, it’s important to have content that matches the search terms people are using.
Here are some modifications you can make to your website hierarchy to get your website ranked in the SERPs:
- Add your homepage as a main category in the navigation bar.
- Create an About Us page.
- Create a Blog.
- Add FAQs pages to relevant categories and subcategories.
- Create product pages for all products on your website.
The 3 main navigational menu options, the category menu, product menu, and search menu. When it comes to eCommerce websites, the category menu is generally the first page you’ll visit when looking for a specific item. The product menu is next in line, and the search menu is last. You can’t rank for every keyword but remember that there are three main menus that you should be optimizing your website for.
If you want to increase your eCommerce website’s rankings in the SERPs, then we would recommend rearranging your website hierarchy a bit so that your category and product menus come before your search bar.
Focus on the Right Keywords
Focus on the right keywords to rank your eCommerce website in the SERPs. This is not a simple task, and it can’t be done by anyone alone. eCommerce companies should use a company with extensive experience in optimizing their keywords and have a professional team to take care of this task. Optimization of keywords is not just something that you do once, and it will give you desired results; it is a continuous process that needs constant improvement.
Keywords are the most important factor in search engine optimization. They are the building blocks of your website’s SEO and help you rank for a visitor’s search query.
The use of search engine optimization (SEO) is often associated with website development. But, it is important to understand how backend SEO works and the attributes that need to be focused on. Keywords in titles, descriptions, and URLs play an instrumental role in ranking your website in the SERPs.
Reduce Site Loading Time
The good news for website owners is that there are many ways to speed up site loading times. One of the most important factors in getting a website ranked in search engines is it’s time for a web page to load. As more and more people use their smartphones and smartwatches, it becomes harder to keep users engaged on slow-loading websites.
There are a lot of ways to reduce your website’s load time:
- Responsive Design: Focus on the mobile experience.
- Image Sprites: Use images instead of multiple images with the same content.
- Load Files in Background: Don’t use full page loads.
- Reduce Font Size: Cut down font sizes.
Increase Your Incoming Links
SEO is an important aspect of any eCommerce website. It is one of the most important strategies in today’s digital marketing world as it helps to increase visibility and get traffic for your website.
To make sure your site ranks in the SERPs, you need to increase your incoming links, and to do this, you need to take charge of your ranking factors. One of these factors is content marketing, where you can use long-tail keywords relevant to your industry niche.
One way in which content marketers can generate more incoming links for their websites is by building eCommerce websites that offer their readers a good return on investment (ROI).
Research Your Competitors
This is a process used by many companies to research their competitors and gain more insight into the market. It can also be used to help your business grow and stay ahead of them.
Researching your competition will provide valuable information on what they do well, how they do it, and where they are succeeding in the market. You should always be looking for ways to improve your business, which is just one way of doing it.
There are many ways to research your competitors and figure out how they rank for a keyword or a category. You can use their website, Google Search Console reports, or even their social media profiles. The most helpful thing you can do is find someone who already knows the ranking algorithm and ask them for advice on what you should do next.
Some of the most successful eCommerce websites will tell you that they started from the bottom and worked their way up in each niche. Most people are looking for a way to get ahead of the competition with fewer resources and less time invested.
Use A/B Testing
A/B testing is a tool used in marketing to test variations of your website. It helps you understand which version of the website performs better and see which is more appealing to your customers.
The best practices for A/B testing are to have measurable small and big changes in the metrics you’re tracking. This allows you to have an effective test and analyze what’s working and what’s not.
A/B testing, also known as split testing, is an experimental design where two or more variants of a single core product or service are offered to consumers for comparative purposes. The goal is not necessarily to maximize market share but rather to optimize the performance of marketing campaigns by identifying those variations that lead to greater sales or improved reactions from users.
Today, eCommerce websites are used to buy and sell products for various reasons. These are the businesses that rely on online traffic to survive. The best way for your eCommerce website to do well in the search engines is by utilizing SEO strategies as much as possible.
The biggest advantage of SEO Services is that it can help you get more visitors from Google than any other marketing campaign. It brings more visitors who purchase items with them, and it also enables you to get backlinks from other sites. This can help you reach out to new customers and maintain good rankings on the search engine results page.