Great branding often connotes smart business tactics. You don’t want to overwhelm your clientele with over the top ads and gaudy posters, but you want to make your business stand out from the rest of the competition. Sometimes, the simplest way is the best way to go.
While other brands compete against each other with viral marketing tactics, grand advertising gestures, and such, you can market your business with one simple yet effective promotional tool that will put your brand above the rest: bottled water! Bottled water actually makes for good branding, and it is an affordable way to market your company regardless of the size.
- Convenience and On-the-Go
Bottled water was created for convenience. Branding with customized bottled water will help spread the word out about your company, and will get more consumers to be aware of your business offerings.
These handy bottles can be given out during sports events, fun fairs, marathons, and even along with your food if your business offers food products. This way, you gain extended traction for your business, and you don’t have to compete with other brands that create campaign wars online. You stay in the moment, and you connect with your consumers in person.
- Pure and Transparent
Water is pure and transparent, which are traits that many consumers prioritize nowadays when considering buying from brands. Associating your brand with water will help improve your reputation as a transparent brand, and a clear bottle of water with your logo can help provide that image to your customers.
- Present Fluidity in Business
Water also presents your business with fluidity. People no longer care for businesses that cannot adjust to the current market, and they would rather take their business to companies that offer relevant customer service, products, or services that fit with the current trends. Presenting your business as a fluid one would help with your reputation.
- Necessary Business
Water is necessary. It is the source of all life, and no living thing can survive without it. This sentiment is exactly what you would want to present to your customers, clients, and partners as you want to brand yourself as a necessity for them. Regardless of your products or services, you can ingrain to consumers that your offerings can improve their lives one way or another.
A simple way to do this is to partner with a local event during the summer, such as a marathon, beach contest, or block party event, and hand out water bottles labeled with your company logo and colors to consumers. As they drink the water, they automatically would remember your brand. Summer is a great time for this promotion as water is very much needed during the heat.
- Prosperity Symbol in Feng Shui
Whether or not you’re a believer of Feng Shui, branding your business with water would help put your business in a positive light, especially if you operate in countries or areas where Feng Shui beliefs are commonly followed.
Common ways of branding your business with water the Feng Shui way include placing images of water in your logo, placing the symbol or characters for water in your brand name, using blue hues of water in your packaging, or even placing a never-ending fountain in your store to promote good business, and attract more sales.